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Audio Format Standards Across Major Platforms

Comprehensive reference guide for audio format requirements across streaming services, social media platforms, and digital distribution channels

Music Streaming Services

Professional music distribution platforms with high-quality audio requirements

Spotify

Global Music Streaming

Specification Requirement
Preferred Format WAV, FLAC
Minimum Quality 44.1 kHz / 16-bit
Maximum File Size 650 MB per track
Streaming Quality 320 kbps (Premium)
Accepted Formats WAV, FLAC, MP3 (320kbps)

Distribution Notes

Spotify automatically transcodes uploads to OGG Vorbis for streaming. High-quality source files ensure better transcoding results across all quality tiers.

Apple Music

Apple Ecosystem Streaming

Specification Requirement
Preferred Format ALAC, WAV, AIFF
High-Res Support Up to 192 kHz / 24-bit
Lossless Streaming ALAC up to 48 kHz / 24-bit
Standard Quality 256 kbps AAC
iTunes Store 256 kbps AAC (iTunes Plus)

Apple-Specific Features

Apple Music supports Dolby Atmos and Spatial Audio. High-resolution lossless requires specific hardware and software configurations.

YouTube Music

Google's Music Platform

Specification Requirement
Upload Format MP3, FLAC, WAV, AAC
Recommended Quality 320 kbps or lossless
Streaming Quality 256 kbps AAC (Premium)
File Size Limit 100 MB per track
Processing Automatic transcoding to multiple formats
Comparison chart showing audio specifications across major streaming platforms

Social Media Platforms

Optimized for quick sharing and mobile consumption

Instagram

Visual Social Platform

Content Type Audio Specs
Stories Audio AAC, 128 kbps max
Reels Audio AAC, 128 kbps, 15s-90s
IGTV Audio AAC, 128 kbps
Live Audio Real-time AAC encoding

Mobile Optimization

Instagram heavily compresses audio for mobile data efficiency. Original audio quality above 128 kbps will be automatically reduced.

TikTok

Short-Form Video Platform

Specification Requirement
Audio Format AAC, MP3
Maximum Bitrate 128 kbps
Duration Limit Up to 10 minutes
Sample Rate 44.1 kHz recommended
Channels Stereo preferred

Facebook

Social Network Platform

Specification Requirement
Video Audio AAC, 128 kbps
Live Streaming AAC, up to 160 kbps
Audio Posts Limited direct audio upload
File Size Varies by content type

Podcast Platforms

Specialized platforms for spoken word and long-form audio content

Apple Podcasts

Podcast Distribution

Specification Requirement
Preferred Format MP3
Bitrate Range 64-320 kbps
Recommended 128 kbps mono (speech)
Music Content 256 kbps stereo
File Size No strict limit

Spotify Podcasts

Podcast + Music Platform

Specification Requirement
Upload Format MP3, WAV, FLAC
Recommended MP3, 128 kbps
Maximum Size 200 MB per episode
Sample Rate 44.1 kHz

Cross-Platform Format Compatibility Matrix

Platform MP3 AAC WAV FLAC OGG
Spotify Supported Supported Preferred Preferred Internal Only
Apple Music Supported Preferred Supported Limited No
YouTube Music Supported Preferred Supported Supported Limited
Instagram Supported Preferred Converted No No
TikTok Supported Preferred Converted No No
Podcasts Preferred Supported Supported Limited Limited

Platform-Specific Best Practices

Music Distribution
Use lossless formats (WAV/FLAC) for master submissions. Let platforms handle transcoding for optimal quality across all streaming tiers.
Social Media Content
Optimize for mobile consumption with AAC 128kbps. Higher quality is automatically compressed, wasting upload time and bandwidth.
Podcast Publishing
MP3 128kbps mono for speech, 256kbps stereo for music content. Balance quality with download times for listeners.
Cross-Platform Strategy
Maintain multiple format versions optimized for each platform's specific requirements and audience expectations.

Quick Reference Guide

Spotify
WAV/FLAC preferred
Apple Music
ALAC/AAC preferred
Instagram
AAC 128kbps max
TikTok
AAC/MP3 128kbps
Podcasts
MP3 128kbps
YouTube
AAC 256kbps

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